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What is Spruce?

Spruce is an Experience Platform (XP) built to give physical retailers the power to harness new and existing technologies to create unforgettable experiences and build long-lasting relationships.


What is an XP?

An XP is a layer of digital and physical interfaces that sit between a business's bespoke systems and the people who use them. It allows a business to have full control over how systems impact in-store behavior.

Ready to dig deeper?

Learn more about what makes for a great XP by downloading a short brief by Taylor Romero,  CEO of Spruce Labs, TEDx + Keynote speaker. Whether you're planning on building or buying, the insights he shares will save you both time and money*.

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